Consistent lead generation process is a must for the success and growth of a moving company. It depends upon the customers’ persona and region you operate to choose a moving leads provider.
Every business wants to increase its profits by closing high-ticket clients. The average conversion of moving leads is lower than 5% which is not welcoming as compared to other industries.
The more qualified leads you purchase the higher are chances of converting them into sales. Your competitors are also bidding on the same leads which is challenging in terms of cost and quality.
Creating an impactful lead generation strategy and a reliable leads provider is a must to compete. In this blog post, we will discuss some valuable insights about moving lead generation.
Article Summary:
“An ongoing lead generation process is mandatory for a moving business. There are generally two ways to generate moving leads. One is directly buying leads from third-party sources while the other is setting up its marketing strategies. For buying you should establish the authenticity of the provider. Implementing own marketing methods gives more refined results that deliver better conversion rate in comparison to the paid ones.”
7 Best Ways To Generate Moving Leads
Buying leads may not be an option if the provider is selling the same list to dozens of competitors. Movers can use different marketing strategies to generate leads. Here are some best ways that can work for moving companies.
Search Engine Optimization
A well-designed website is the first goal of each company to give a seamless experience to their customers. But it can become valuable in terms of generating inbound leads. Publish content that matches the intent of searcher likely to submit their contact information.
Use a lead magnet for the website visitors to convert them into leads. Then nurture them further to offer your moving services. High-quality link building is another important aspect of getting search visibility. Hire a well-reputed SEO agency that will feature your business on relevant websites and link to your web pages.
Email Marketing Campaigns
Cold emails are still the best way to reach out to potential customers. Use lead generation tools to find out the people who might be interested in your services. Use advanced filters like industries, job roles, and interests to qualify those leads.
Reach their inbox with an incentive or resource rather than a promotional email that has a higher chance of landing in the spam folder. Nurture them with quick questions and then pass them to the sales team.
Social Media Marketing
Social media platforms collect several data sets including location history, recent activities, life events, and interests. So creating a personalized social media campaign can bring high-quality leads consistently. Use a landing page or web page to land these visitors where an incentive or lead magnet is connected with a contact form.
Search Engine Marketing
Search engine marketing is an important source for moving companies to generate high-quality leads. They most commonly use Google Adwords and Bing Ads for running their PPC campaigns. These lead-generation ads show at the top of search results against any specific search query. All competitors bid for their ad positions and the winner gets approved for their ad placement.
Truck Advertising
Promote your moving business through truck advertising. Leads coming through this marketing method have a better conversion rate as no one is pushing them to connect except their interest. Use a solid call to action like a web address, email, or phone number with your company name and logo.
Repeat Customers
Customer retention is probably the best and most cost-effective sales strategy. Use retargeting campaigns and keep in touch with existing clients to know their feedback. A satisfied customer is more likely to become a repeat buyer, so focus on service quality for retention.
Referral Marketing
This marketing strategy is effective and brings the best outcomes. A personal recommendation based on own experience has more validation than any online source that may have a partnership bias. Reach out to your existing customers and offer them incentives like 20% off on their next booking for 5 referrals.
Top 10 Moving Lead Providers For Movers
There are multiple sources and online platforms to generate moving leads. You need to pay a little more than average for high-quality leads. Here are some moving company lead generation services for getting quality prospects.
Moving Help
Moving Help connects moving companies with their ideal customers through its local online search engine. It is ranked one of the best platforms due to its high conversion rate. As a UHual-owned company, Moving Help offers promising matches to find local movers.
thumbtack
This home services app is a trustworthy platform for finding local pros. Homeowners can search local service providers from the Thumbtack directory for all sorts of work. You can check reviews from existing clients and compare the pricing plans to get affordable solutions.
Yelp
Yelp is a widely used directory to list your local business. Considering its popularity it has huge potential to generate moving leads as customers pick the best-rated business for their needs. User reviews let them decide about the mover they want to choose.
move Advisor
The Move Advisor app is specifically designed for moving help and leads. The issue with moving lead generation is the provider sells the same leads to multiple moving companies. But they claim limited sharing of leads to a maximum of 4 companies. So the chances of getting exclusive leads are higher.
Unpakt
This online marketplace shares insights into moving and storage companies. You can find the best ones nearby and book online. This website offers high-quality leads that come from an established user base.
MovingLeads.AI
This particular moving leads provider integrates AI power in their lead generation process. MovingLeads.AI focuses on personalized email campaigns, SMS marketing, digital advertising, and other popular lead-generation strategies.
moving.com
Moving is considered a hub of movers and homeowners due to its massive audience. You can check out the top moving companies and the cost of moving using their website. This Move Inc owned site uses TeleSign, a third-party phone validation system to collect qualified leads for the best conversion rate.
MovingLeads.com
This moving leads provider has been in service for the last two decades and uses the latest technologies for their data collection. It offers both leads and fulfillment to its customers. The leads contain details of verified homeowners planning to move their households. Get contact details of your ideal customers and scale your moving business.
Move Matcher
Move Matcher helps moving companies get more sales leads and grow faster. Their customized moving quotes give ready-made solutions to both movers and those looking to relocate. Its quick quote system promises an increase in booking rates with customized selections.
MarketersForMovers
It is an all-in-one marketing powerhouse for moving companies. From web design to online marketing their team of experts is ready to close more leads with their latest strategies. It accepts both inbound and outbound marketing requests with the most satisfactory results.
Tips for choosing Reliable Moving Leads provider
There should be certain checks each moving company must perform before choosing a moving leads provider. Here are a few things to consider:
- Check their website design and verify their credentials before placing your request. Don’t buy If something looks weird like outdated design, contact options, and unrealistic case studies.
- Ask the provider about their prospect-sharing limits. If they are selling the same data to dozens of moving companies it should be a red flag in terms of lead quality. Exclusive leads are only shared with 2 to 4 service providers for a good conversion rate.
- The lead provider should have flexible options on a weekly or monthly basis to keep things in control. It is better instead of a one-time payment and getting nothing in return.
- Choose a trustworthy source that uses modern technology to check the quality of prospects. There should be a process in place to void the low-quality leads.
Frequently Asked Questions
Wrap Up
Moving companies buy leads from providers to save their time and cost. A customized plan for moving company lead generation is considered more effective in terms of quality.
A diverse marketing approach is essential for those moving companies looking to scale their business. Stay aligned with the latest trends and marketing demands.