55+ Lead Generation Statistics And Trends [Fresh Data 2024]

Lead generation is necessary for any business to continue a steady sales cycle. In-depth market research and audience selection are a must for running successful campaigns. Lead generation statistics give marketers an upper hand for informed decision-making.

These insights from industry experts help you make the right lead gen strategy for more sales. Data analysis and market trends give a better understanding of the lead generation process.

Statistical analysis of inbound and outbound lead generation makes it easier for B2B marketers to convert prospects into leads. Further, you will get ideas regarding top-performing lead gen channels, average cost per lead, and conversion rates of different industries.

This exclusive guide carries several key insights to optimize lead generation campaigns. Use these statistics to level up your sales marketing game.

Article Summary:

“Lead generation is important for business growth and it requires a well-planned strategy to get results. This article covers the key lead generation statistics that involve digital marketing, content, email marketing, conversion rate, and social media. Get the best ideas for crafting personalized campaigns to collect more leads.”

General Lead generation statistics

Lead generation verse is consistently evolving with the emerging tech trends. Get ideas about general lead generation stats of different industries and marketing channels.

• 85% of B2B companies consider lead generation as their key marketing objective. (Source: 360 Connect¹)
• $1 invested in lead generation brings $36 in return. (Source: Campaign Monitor²)
• 79% of marketing leads never convert into sales to lead nurturing. (Source: Marketing Sherpa³)
• Businesses that rely on marketing automation see a 451% increase in their SQLs. (Source: Business To Community⁴)
• Inbound marketing leads cost 61% less as compared to outbound. (Source: HubSpot)
• Sales leads followed within 5 minutes are 9 times more likely to convert into a sale. (Source: Inside Sales⁵)
• 86% of consumers are willing to pay more for a better customer experience. (Source: Walker Info)
• Companies having a mature lead generation process achieve 130% more revenue as compared to their competitors. (Source: Annuitas)
• 44% of salespeople give up after one follow-up however the majority of sales require up to 5 follow-ups for conversion. (Source: Scripted).
• Only 25% of leads are considered legitimate and further passed to the sales team. (Source: Gleanster)

B2B Lead Generation Statistics

Generating B2B leads is a hard nut to crack for marketers. They face several challenges and must adapt to the latest marketing trends. Here are some B2B lead generation statistics to get some ideas.

• B2B companies that blog generate 67% more leads in comparison to those that don’t. (Source: HubSpot)
• The average B2B buying journey involves 6 to 10 decision-makers. (Source: Gartner⁶)
• 57% of B2B marketers reveal that SEO generates more leads than any other marketing method. (Source: Junto)
• The average B2B sales cycle timeline is 102 days. (Source: CSO Insights)
• 77% of B2B buyers don’t want to interact with a salesperson until they have done their research. (Source: Demand Gen Report)
• Email marketing is the primary source of B2B marketing. (Source: Cheif Marketer)
• 66% of B2B businesses use landing pages for nurturing their sales leads. (Source: Marketing Sherpa)
• B2B companies spend an average of $180,000 per annum on lead generation. (Source: Bright Talk)
• 73% of B2B marketers use video content for their lead-generation campaigns. (Source: Wyzowl⁷)
• Online research is the first step for nearly 93% of B2B buying processes. (Source: Google)
• B2B buyers consume an average of 13 content pieces before making their decision or choosing a vendor. (Source: Focus Vision)
• Webinars are the most used content format by B2B marketers for lead generation. (Source: Content Marketing Institute)

Lead Nurturing Statistics

Raw leads are less likely to convert so nurturing them is significant for increasing the conversion rate. A well-designed welcome email series performs best. Here are some important lead nurturing statistics that can help optimize your lead gen strategies.

• Lead nurturing emails generate 50% more sales-ready leads. (Source: Forrester)
• The sales team finds 3 out of 5 nurtured leads to be qualified. (Source: HubSpot)
• Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: Annuitas)
• Implementation of lead nurturing can reduce annual marketing costs by $15,000. (Source: Demand Centric)
• Lead nurturing can shorten the sales cycle to 23%. (Source: Market 2 Lead)
• Companies experience an increase of $47,000 in average deal size with nurtured leads. (Source: Sirius Decisions)
• Businesses can build 3.5 times stronger customer relationships through the lead nurturing process. (Source: Pardot)
• Nurtured leads have twice as good an engagement rate as compared to non-nurtured ones. (Source: Sales Force)

Content Lead Generation Statistics

Content either textual or visual is considered a primary source in the lead generation funnel. Marketers need to figure out the best-performing content format for their campaigns to get promising results. Here are some content lead generation statistics that can be helpful.

• Content marketing drives three times more leads as compared to paid advertising. (Source: Content Marketing Institute)
• 31% of marketers use AI to create short-form videos. (Source: Semrush⁸)
• More than 85% of marketing leaders believe that generative AI will transform the content creation. (Source: HubSpot)
• Blogging accounts for 434% more indexed pages on search engines. (Source: Demand Metric)
• Leads coming from organic search conversions have 14.6% close rates. (Source: Intergrowth⁹)
• Blogs on B2B websites attract an average of 282 visitors per month from organic searches. (Source: Backlinko)
• Lead generation through LinkedIn is 277% more effective than Facebook. (Source: HubSpot)
• Almost 50% of marketers incorporated videos in their lead generation strategies in 2022. (Source: HubSpot)

Email Lead Generation Statistics

Email marketing is the most used method for nurturing B2B leads. It is more effective than cold calling if done right. However, it is also becoming tough due to the latest privacy and data restrictions. Here are some email lead generation statistics you can get ideas.

• Personalized emails increase the CTR by up to 13%. (Source: Aberdeen¹⁰)
• The majority of emails that were sent at 1 PM brought the best results. (Source: Demand Sage)
• The average email open rate is 46-50%. (Source: HubSpot)
• QA, A/B, and spam testing of your emails results in improved ROI with almost 28% better returns if testing is implemented. (Source: Litmus¹¹)
• Emails containing images experience a 10% boost in their open rate. (Source: Get Response)
• The average email delivery rate is 85.7%. (Source: Email Tool Tester)
• Lead generation emails have an average CTR of 2.6-3%. (Source: HubSpot)
• Click-through rate and open rate are the two most tracked metrics by email marketers. (Source: HubSpot)
• 42% of companies consider email as the most important resource for lead generation. (Source: Demand Sage)

Digital Marketing Lead Generation Statistics

Digital marketing is a cost-effective method to generate leads for any business. It involves multiple marketing channels and strategies that drive traffic to landing pages. Here are a few digital marketing lead generation statistics that can help you to make informed decisions.

• The annual social media marketing spending by businesses is expected to reach over $220 billion by the end of 2024. (Source: Word Stream)
• Content marketing is three times more effective than any sort of outbound marketing. (Source: Demand Metric)
• Omnichannel digital marketing campaigns have a 90% higher customer retention rate as compared to single-channel campaigns. (Source: ClickZ)
• Segmented email marketing campaigns can increase business revenue by 760%. (Source: Backlinko)
• The average conversion rate of Google Ads across industries is 7.04%. (Source: Word Stream)

Social Media Lead Generation Statistics

Social media platforms have a massive active user base that brings opportunities for businesses to generate leads through organic and paid content. The creation of a business page on every social media is not enough, there needs to be a targeting approach to get the desired results. Here are some social media lead generation statistics.

• Businesses that post 15 times or more on social media per month generate an average of 1200 leads per month. (Source: Demand Sage)
• Companies with better social media engagement generate 78% more leads. (Source: Hootsuite)
• Interactive content published on social media generates twice as many conversions as passive content. (Source: Content Marketing Institute)
• Video social media posts get 48% more views as compared to any other form of content. (Source: Sprout Social)
• 68% of marketers claim social media marketing is the best-performing lead generation source. (Source: Social Media Examiner)
• More than 90% of the leads that are generated through X (formerly Twitter) are converted into sales. (Source: Semrush)
• 29% of marketers claim that Facebook gives the best ROI for lead gen spending. (Source: HubSpot)
• There are only 66% of marketers who spend just 6 hours each week on social media marketing for generating leads. (Source: Social Media Examiner)

Lead Conversion Statistics

ROI and revenue growth are directly linked to conversions rather than leads you to collect through different marketing methods. A diverse approach with personalization can yield better outcomes. Here are some lead conversion statistics you should know.

• Re-engaged leads have a 7% high conversion rate as compared to the initial engagement. (Source: Marketing Sherpa)
• 60% of companies perform landing page A/B tests regularly to improve their conversion rate. (Source: Higher Visibility)
• Adding a chatbot to your website can improve the conversion rates by up to 10%. (Source: WebFX)
• Including video on the landing page can increase the conversion rate by up to 80%. (Source: Invesp)
• Businesses using marketing automation experience a 10% or more increase in their conversions. (Source: WebFX)

Webinar Lead Generation Statistics

Webinars are a good source of brand awareness and generate leads. B2B businesses are heavily dependent on this marketing strategy to get new customers. Here are some webinar lead generation statistics coming from reliable sources.

• 74% of companies have confirmed the use of webinar lead generation in the sales cycle. (Source: Inside Sales)
• 60-minute webinars get more attendees as compared to the 30-minute webinars. (Source: Work Cast)
• 89% of marketers have an understanding that webinars are the best marketing channels for generating qualified leads and outperform all others in comparison. (Source: Business Wire)
• Communication webinars have the best conversion rate around 67.05%. (Source: BloggingX)
• Practitioners have the best webinar conversion rates at about 53%. (Source: Bright Talk)

Video Marketing Lead Generation Statistics

Video content format is the most dominant one and performs best in comparison to others. The demand for visual content is increasing every day and businesses are prioritizing it in their marketing campaigns. Here are some video marketing lead generation statistics you should be aware of:

• 70% of the viewers have purchased after viewing the brand on YouTube. (Source: Dash DAM)
• YouTube is the most used video marketing platform and 90% of video marketers have trust in it. (Source: Optin Monster)
• 85% of marketers believe short-form videos as the most effective content format. (Source: Demand Sage)
• 3.5 billion users watched videos on mobile devices with Facebook videos having a daily 26-minute watch time. (Source: Optin Monster)
• 87% of marketers say that video content has helped them generate leads. (Source: Wyzowl)

Paid Advertising Lead Generation Statistics

Paid advertising is an important segment of outbound lead generation strategy. Despite lower ROI and conversion rate, it is significantly important for diverse marketing approaches. Here are a few paid advertising lead generation statistics you can get some ideas.

• Small businesses spend an average of $9000- $10,000 each month on paid online advertising campaigns to generate qualified leads. (Source: Sender)
• Paid search ads can increase brand awareness by up to 80%. (Source: Call Page)
• B2B marketers who use retargeting ads see a 70% increase in conversion rates. (Source: Spiralytics)
• Display ads are a more effective format in paid advertising to generate leads for B2B companies. (Source: HubSpot)
• 64% of digital marketers prefer Facebook Ads for lead generation. (Source: HubSpot)

Frequently Asked Questions

Wrap Up

Lead generation statistics give an idea about the impact of effective marketing strategy on business growth. Despite the consistent challenges, both inbound and outbound lead gen efforts are necessary for a smooth sales cycle.

Starting a business is not that difficult, but scaling is a scary ride. Personalization is the key to success in this new digital ecosystem. You can’t sit idle on just cold calling which is an outdated lead generation strategy. Happy Scaling!

sources List:

1. 360 Connect(https://www.360connect.com/supplier-blog/top-7-signs-your-b2b-business-can-benefit-from-a-lead-generation-company/) ↩︎
2. Campaign Monitor(https://www.campaignmonitor.com/resources/knowledge-base/how-do-you-calculate-email-marketing-roi/) ↩︎
3. Marketing Sherpa(https://www.marketingsherpa.com/article/case-study/lead-scoring-effort-increases-conversion) ↩︎
4. Business 2 Community(https://www.business2community.com/infographics/marketing-automation-by-the-numbers-infographic-0342287) ↩︎
5. Inside Sales(https://www.insidesales.com/response-time-matters/) ↩︎
6. Gartner(https://www.gartner.com/en/sales/insights/buyer-enablement) ↩︎
7. Wyzowl (https://www.wyzowl.com/video-marketing-statistics/) ↩︎
8. Semrush(https://www.semrush.com/blog/content-marketing-statistics/) ↩︎
9. Intergrowth(https://intergrowth.com/seo/stats/) ↩︎
10. Aberdeen(https://www.aberdeen.com/featured/blog-personalized-email-intent-data/) ↩︎
11. Litmus(https://www.litmus.com/resources/email-marketing-roi) ↩︎