Businesses need consistent leads in their sales cycle to counter the churn rate. They need comprehensive tools and processes for steady growth. Lead scraping is an integral part of a lead generation campaign.
Lead scraping tools give the flexibility to scrape decision-makers contact information with sophisticated data filtering options. They continuously scrap the data based on business ICP and send fresh leads to the integrated CRMs.
Web scrapping APIs help in collecting potential leads. We are going to explore the different lead-scraping approaches and tools in this blog post.
Take Away:
“Lead scraping is the process of collecting the contact information of potential customers using tools. It mainly includes their business email, contact number, current company, and position.”
What Is Lead Scraping?
“Lead scraping is a process to collect contact information like emails, phone numbers, and business addresses from social profiles, business directories, websites, and other data sources.”
Manual data scraping is hectic and takes time with a lot of human reliance. Web scraping tools extract the required data and present it in an easy-to-reuse format.
Also Read: Outsourced Lead Generation: Costs, Benefits, & Challenges
How Does Lead Scraping Work?
Considering the ICP and business objectives, lead scraping tools crawl the public data sources. They collect and save the required information in CSV format or into spreadsheets.
For example, you are promoting a SaaS tool that helps busy founders manage their day-to-day goals. LinkedIn is the best platform for prospecting with interest-based and geo-specific filtering.
Here are some tips for marketers to streamline the lead scraping process:
Know Your Ideal Customer Profile
Who are your ideal customers? What platform is best to locate the identical audience? It is necessary to build an ICP before starting the lead scraping work.
Shortlist the platforms you want to scrape for potential leads. This will help you generate more qualified leads for your sales pipeline.
Data Collection And Management
Leads segmentation and management are necessary steps for the most profitable outcomes. Use a CRM that gives advanced functionality in organizing the leads data at scale.
Use lead tags when adding for quick understanding and customized outreach. Leads are a different subject in comparison to newsletter subscribers. Raw leads need to be nurtured through personalized email campaigns.
Automated Outreach Process
Create an automated outreach process to convert these leads into paying customers. Initiating business conversations is necessary for brand awareness.
Trigger marketing emails and follow-ups based on lead segments. Make sure your emails land in their primary inboxes, not the spam folder. Warm up the new mailboxes and avoid overdoing marketing campaigns to build a long-term customer relation.
Also Read: Webinar Lead Generation: Best Practices To Capture Leads
Benefits of lead Scraping
For exponential growth and revenue, you need large-scale prospecting campaigns. Here are some advantages of lead scraping for your business.
Saves Your Time
Manual scraping work requires a lot of time and resources. You need more human aid for data collection and organization. By using automated lead scraping you can save precious time for more important tasks.
Upper Hand On Competitors
It gives a competitive advantage by establishing a quick and early relationship with potential customers. The use of lead scraping tools in the process adds fuel to existing workflow.
Lead Generation At Scale
These tools are capable of scraping large amounts of data and collecting leads at scale. You can set custom criteria for qualified leads that will be added to your CRM. For example, people active on LinkedIn, CEOs of IT firms with business email, etc.
Data Verification And Accuracy
Humans have limited capabilities and are likely to make data entry mistakes. Adding contact emails or phone numbers in the spreadsheet without verification can increase the bounce rate. Lead scraping tools perform quick data verification for outreach-ready leads.
Budget-friendly Alternative
Lead scraping with specific tools brings cost-effective results. You can buy a monthly subscription for some bucks without extraordinary expenses. This budget-friendly alternative allows you to control your spending on lead-generation campaigns.
Also Read: 55+ Lead Generation Statistics And Trends
5 Best Lead Scraping Tools
Lead scraping tools come with the flexibility of large-scale data collection and integration with CRM. Here are a few best options that can add value to your business’s growth strategy.
1. Octoparse
Octoparse is a no-code data extraction tool and can be helpful in lead scraping. It has pre-designed data extraction templates for popular lead sources like Google Maps and LinkedIn.
You can start its free version with limited features. While the premium plan starts at $99/month. It saves a lot of time in collecting and organizing the lead data from multiple sources.
2. Skrapp
Skrapp is used to extract leads from LinkedIn and websites. Its powerful browser extension lets you scrap prospects’ contact information seamlessly. You can verify the contact emails before exporting them using its email verification feature.
This lead scraping tool has earned a good reputation from its existing users. It offers 50 free credits each month to discover its full potential.
3. Phantombuster
This user-friendly lead scraping tool helps marketers collect prospects’ data from social media platforms. Due to high demand, it has a dedicated LinkedIn profile scraper.
Users can explore all its features in 14 14-day free trial before switching to the paid version. Phantombuster requires a good understanding of scripting and APIs for advanced usage.
4. adapt
Adapt is used to find prospect emails from websites and LinkedIn profiles. It can identify and prioritize high-value leads. You can build a personalized email list to accelerate your sales pipeline.
It helps in both data prospecting and enrichment with its strong sales intelligence feature. It has a free plan and 25 credits with the Chrome extension. You can also use its free trial to explore more advanced features.
5. GetProspect
This lead scraping tool helps collect and verify prospect emails. The GetProspect browser extension is useful in extracting contact emails from any web page. It claims the most accurate B2B database to send qualified leads to your CRM.
It has a built-in personalized cold emailing attribute that delivers promising results. The GetProspect free plan allows you to collect 50 valid emails and perform 100 verifications.
Frequently Asked Questions
Wrap Up
Lead scraping tools increase the efficiency of generating bulk leads in less time. They directly impact sales performance and business growth.
Data collection and usage must comply the local and international privacy protection laws. Use automation to personalize and segment the collected leads.