55 Content Marketing Statistics And Trends For 2024

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The rise of content platforms has increased the demand for content and marketing. That is why more marketers are considering to increase their content marketing budgets.

Social media and the web are the two most popular forms of content. The evolution of AI and the behavioral change of consumers has also created an impact. Here are some content marketing statistics and trends for making informed decisions.

Content Marketing Trends

Swimming against the waves or running against the wind is not that easy. Keeping yourself aligned with the latest content marketing trends brings better outcomes.

• 83% of content marketers believe content marketing is the most effective demand-generation strategy. (Source: CMI¹)
• Articles that contain an embedded video received 70% more traffic as compared to those without videos. (Source: Semrush²)
• 38% of CMOs have plans to increase their content marketing budget in 2024 to fuel up their campaigns. (Source: Matter Communications³)
• Content marketers get $112,000 an average salary in the United States. (Source: CMI)
• 71% of content marketers revealed their reliance on AI tools for brainstorming keywords and content ideas. (Source: Siege Media⁴)
• Organic search is the biggest source of content consumption (51%) in comparison to social and video platforms. (Source: Kuno Creative)
• Only 12% of marketers are focusing on voice search in their overall content strategy. (Source: HubSpot⁵)
• 56.4% of content content marketers focus on organic link building for their websites as compared to manual outreach. (Source: Siege Media)
• Interactive content, behind-the-scenes, and brand value are the three most popular content types for inclusion in content marketing strategy. (Source: HubSpot)
• 36.7% of marketers found visual and engaging content creation as the most challenging part of their journey. (Source: Venngage⁶)

B2B Content Marketing Statistics

B2B content requires ICP-based content creation ideas for more conversions. Businesses are adopting a multi-channel marketing strategy to keep all ends open. The mentioned B2B content marketing statistics will help you make informed decisions.

• 40% of B2B marketers who adapted automation in their content marketing strategies use chatbots. (Source: HubSpot⁷)
• Audience-oriented content creation is the biggest challenge for more than half of B2B marketers. (Source: CMI)
• Merely 41% of B2B marketers work based on a documented content marketing strategy. (Source: Gartner⁸)
• 93% of content published by B2B websites gets zero backlinks from external sources. (Source: Backlinko)
• 7 out of 10 marketers use generative AI in their content creation process. (Source: CMI)
• B2B businesses allocate an average of 33% of their budget to content marketing campaigns. (Source: Smart Insights)
• 64% of B2B buyers found podcasts helpful to kickstart their buying journey. (Source: Demand Gen)
• 84% of B2B marketers use videos in their marketing strategies. (Source: CMI)
• LinkedIn is the most used social media platform by B2B content marketers. (Source: CMI)

B2C Content Marketing Statistics

B2C industries like fitness, fashion, lifestyle, and apparel also use interactive content to reach their target audience. However, it is completely different from the B2B market with a $3.67 trillion worth. Following B2C content marketing statistics will give you more ideas to scale.

• Nearly 40% of the B2C marketers do competitor analysis once a year and sometimes they don’t. (Source: Conductor⁹)
• B2C content gets almost 10 times higher sharing as compared to B2B. (Source: Backlinko)
• 55% of B2C marketers outsource their content marketing work. (Source: CMI)
• Social media marketing and building interactive communities are two key B2C content marketing areas for investment followed by content quality. (Source: Semrush)
• 82% of B2C marketers measure the performance of their content. (Source: CMI)
• The most used content marketing channels by B2C marketers include social media advertising (88%), SEM or PPC campaigns (73%), and sponsorships (55%). (Source: CMI)
• 62% of content marketers have intentions to use influencer partnerships to promote their business. (Source: HubSpot)

AI In Content Marketing Statistics

The majority of businesses have already integrated into their content marketing strategy. From quick personalization to automation it helps in content creation and marketing process. Here are some stats that show the role of AI in content marketing.

• 25% of marketers have found chatbots and AI automation helpful in their marketing strategies. (Source: HubSpot)
• 93% of marketers use multiple content review channels before publishing AI-generated content. (Source: Semrush)
• 75% of users are satisfied with the content generated with AI tools. (Source: Capgemini)
• Nearly half of the marketers feel they are lacking in the right use of AI for their business goals. (Source: MailChimp¹⁰)
• 58% of marketers use generative AI for ideas and content research. (Source: Semrush)

Content Marketing Budget Statistics

Distribution of Budget for marketing campaigns is a tricky subject for businesses. Most marketers prioritize the best-performing channels while believing in diversification. Here are some content marketing budget stats for better understanding.

• 38% of CMOs are planning to increase their company’s content marketing budget in 2024. (Source: Matter Communications)
• Businesses spending more than $4000 per post are likely to get 2.6 times better outcomes in comparison to those who spend between $0 to $500. (Source: Siege Media)
• Almost 48% of small businesses not using AI, commit $1000 or less to their monthly content marketing budget. (Source: Semrush)
• 85% of marketers spent time creating an extended video plan to continue the streak or increase the budget in 2024. (Source: Wyzol¹¹)

Content Marketing Performance Statistics

A consistent performance check makes content marketing more effective. Every business has a different set of KPIs for measuring the success of a campaign. Here are a few content marketing performance-related stats you should know.

• Blog posts containing 7 or more images earn 55% extra backlinks as compared to only textual content. (Source: Semrush)
• 87% of marketers claim the usefulness of video marketing to generate traffic for their website. (Source: Wyzowl)
• A study reveals the average engagement rate of 3 major social media platforms, Facebook(0.063%), X(O.O29%), and Instagram (0.43%). (Source: Rival IQ)
• Video content under 1 minute has a 66% average retention rate. (Source: Vidyard)
• 94% of marketers believe that personalization in content marketing increases sales. (Source: HubSpot)

content Creation Statistics

Quality content publishing increases engagement, brand awareness, and ultimately sales. Content creation is a challenging prospect for marketers as their whole marketing strategy lies on it. Here are some content creation statistics that might help you.

• Almost 80% of marketers and small business owners write content themselves. While 17% hired in-house writing teams and 14% outsourced their content needs on freelance marketplaces. (Source: Semrush)
• On average, it takes 3 hours and 51 minutes to write a blog post. (Source: Orbit Media)
• 26% of marketers are using infographics while 15% more have plans to use this content type to achieve their marketing objectives. (Source: HubSpot)
• 36% of marketers who use AI say, they create a long-form post in less than 1 hour. (Source: Semrush)
• 76% of content marketers use generative AI to create a draft of their content. (Source: Insider Intelligence)

Content Distribution Statistics

Choosing the right content distribution platforms as per the ICPs is necessary for the success of marketing efforts. For example, B2B businesses give LinkedIn more importance as compared to any other social media marketing channel.

You can further learn about content distribution statistics here.

• Although Facebook is still maintaining its dominance as a content distribution channel, video content-sharing platforms like TikTok, YouTube, and Instagram are also growing super fast. (Source: HubSpot)
• 63% of businesses use paid marketing channels to accelerate their content distribution efforts. (Source: Semrush)
• Marketers surveyed reveal YouTube(85%), LinkedIn(84%), and Facebook(67%) as the top three most valuable platforms for distributing video content. (Source: CMI)
• 50% of buyers read the company’s blog before making their purchase decision. (Source: HubSpot)
• 80% of marketers who rely on paid advertising use paid social media marketing campaigns for content distribution. (Source: CMI)

Content Marketing Statistics For Blogs

Business blogs are still performing well despite the chaos created by the recent Google updates. Search monopoly remains intact with quality content and links. Here are some content marketing statistics that are in some way linked to blogging.

• 76% of content marketers generate leads with blog posts. (Source: Demand Sage)
• 43% of readers skim the content rather than entirely reading the blogs. (Source: HubSpot)
• Almost 9 out of 10 marketers use blog posts to accomplish their content objectives. (Source: Semrush)
• How-to articles(76%) are the most popular blog content type, followed by listicles(55%) and news(47%). (Source: Siege Media)
• Nearly 6 million daily blog posts are published on more the 600 million blogs across the web. (Source: Web Tribunal¹²)

Content Marketing Statistics For Podcasts

Podcasts have quickly emerged from a trend to a popular content format. Now they have become a super effective medium for brand awareness and marketing. Here are some surprising podcast content statistics you should learn.

• Using AI can cut the podcasting costs by 50%. (Source: Backlinko)
• The US podcast ad spending is projected to cross $3.98 billion by the end of 2025. (Source: eMarketer¹³)
• The worldwide podcast listeners are expected to grow by 550 million in 2024. (Source: Backlinko)
• 86% of consumers who watched podcast ads recall them more than any other content source. (Source: Basis Technologies)
• Only 3% of content marketers use podcasts in their marketing strategy. (Source: Siege Media)

Content Marketing Statistics For Emails

Emails are another marketing channel widely used for content distribution. It is the best way to build relationships with your customers and influence their purchase decisions. Here are some email marketing statistics that will further comply with their role in content marketing.

• Every $1 spent on email marketing brings $42 ROI. (Source: Litmus)
• Segmented emails get a 14.31% higher open rate in comparison to the non-segmented ones. (Source: MailChimp)
• A reader gives an average of 51 seconds to a newsletter after opening it. (Source: Nielsen¹⁴)
• 73% of marketers used emails to distribute their content in 2023. (Source: CMI)
• The emails sent between 9 AM and noon bring the highest engagement rate. (Source: HubSpot)

Also Read: 100+ Email Marketing Statistics And Trends To Know

Frequently Asked Questions

Wrap Up

Hopefully, these insights will help you improve the performance of content marketing campaigns. The growing demand for visual and video content spotlights future trends.

Content marketing is one of the cost-effective ways to generate leads and increase the brand’s reach to a wider audience. Your marketing efforts should align the future trends and business objectives.

Sources list:

1. Content Marketing Institute(https://contentmarketinginstitute.com/wp-content/uploads/2023/04/demand-generation-research-2023-final-1.pdf) ↩︎
2. Semrush(https://www.semrush.com/goodcontent/state-of-content-marketing/?) ↩︎
3. Matter Communications(https://www.matternow.com/blog/matter-marketing-survey-2024/) ↩︎
4. Siege Media(https://www.siegemedia.com/strategy/content-marketing-trends) ↩︎
5. HubSpot(https://blog.hubspot.com/marketing/marketing-trends) ↩︎
6. Venngage(https://venngage.com/blog/visual-content-marketing-statistics/) ↩︎
7. HubSpot(https://blog.hubspot.com/marketing/marketing-trends) ↩︎
8. Gartner(https://www.gartner.com/en/marketing/insights/content-marketing) ↩︎
9. Conductor(https://www.conductor.com/academy/content-marketing-hub/) ↩︎
10. MailChimp(https://mailchimp.com/intuit-mailchimp-finds-vast-majority-of-smb-marketers-are-bought-into-ai/) ↩︎
11. Wyzol(https://www.wyzowl.com/video-marketing-statistics/) ↩︎
12. Web Tribunal(https://webtribunal.net/blog/how-many-blogs/) ↩︎
13. eMarketer(https://www.emarketer.com/insights/the-podcast-industry-report-statistics/) ↩︎
14. Nielsen(https://www.nngroup.com/articles/email-newsletters-inbox-congestion/) ↩︎